hinge - celebrating 750 years of love stories
In October 2025, Amsterdam celebrated its 750th birthday.
To mark the occasion, we helped Hinge launch a limited edition map of the city, A City Full of Love Stories.
A social first influencer campaign that combined a special edition Amsterdam map, a digital experience, creator content and even a letter to the mayor, all to celebrate the city’s 750th anniversary.
We worked with Dutch illustrator Bodil Jane to bring the map to life, featuring twelve locations that tell stories of love and connection from the past and places where new love stories begin every day. Each story is a love letter to Amsterdam.
We brought Hinge prompts into the map, sparking real love stories tied to famous Amsterdam locations. Hinge users added these prompts and answers to their own profiles, so the city known for inspiring the world is now inspiring Hinge profiles too.
You can check out the map for yourself here.
Our letter to Amsterdam’s Mayor Femke Halsema.
I never miss an opportunity for mixed media.