hbo - IT welcome to derry launch
Making headlines around the world
For the launch of HBO’s IT: Welcome to Derry, we worked closely with the team to create a scary, balloon popping, headline grabbing social and activation campaign.
We brought Pennywise into the real world with a viral activation, appearing in a hot air balloon over Cappadocia, Turkey, at bus stops, on the steps of museums, and even at the Eiffel Tower.
We also collaborated with HBO’s social team, developing ideas that generated over 3.8 million views on TikTok alone, and over 500 thousand likes across TikTok and Instagram.
Knowing that Bill Skarsgård saw a deck you and your team worked on is a scary and exciting feeling, and a real career high.
The campaign featured on ADWEEK, Entertainment Weekly in the US, and across HBO’s global channels worldwide.
