eBay x Love Island Partnership: Season 13 Social Campaign
As the senior social creative on the four month project, I worked with the team at DEPT UK, creating and producing content for TikTok and Instagram while also writing scripts for Shakira, Toni and Yasmin for The Debrief podcast, all while working with the team at ITV who were there on the ground in the villa capturing content.
From ideation to presenting to production, myself and the team created content that served serious results: more than 27.1 million views, 1 million likes and 1.1 million engagements across eBay UK and Love Island’s TikTok and Instagram accounts.
I love all the content equally, but one holds a special place in my heart, originally titled Live Loyal Sellers (I’m loyal, babes … IYKYK). We got the Islanders to sell pre-loved eBay items from the villa that were then sold on a special eBay Live hosted by previous Islander Olivia Attwood. A first for the partnership and a first for Love Island!
Day to day, we created reactive viral social content and carousels, and I dual jobbed as a social creative and copywriter, writing podcast scripts that tied into what the Islanders were wearing that week.
A fantastic experience, hugely successful and, tbh, a dream project.
Please see some of the content below.
The Team:
Managing Director: Charlotte Pittock-Holdsworth
Creative Director: Emma Worth
Senior Social Creative Lead: Cillian Kenny
Creative and Community Management: Shaznay Bartley
Senior Social Creative: Laura Marquino
Accounts: Sophie-May Jones, Asaf Reiss, Ollie Irwin
Strategy: George Powell
Design: Ellie Aslett and a wider team