Content creative lead — LOIS (Global League of Visual Storytellers)
Helping launch and lead LOIS, a creator collaboration platform within SuperHeroes connecting brands with a global roster of creators reaching millions of viewers across Instagram and TikTok.
As Content Creative Lead I worked closely with creators including RJ Morra (238K), Giulia Hartz (144K), Grace Lee (40.6K) and Beatrice Harrods (160K), acting as both creative partner and mentor. Together we developed ideas, shaped storytelling and translated cultural insights into content that resonated with their audiences.
Working at the intersection of agency creativity and creator culture, I supported projects from ideation through to strategy and execution, helping creators strengthen their narratives while bridging content creation and client collaboration, and sometimes simply providing a place to chat and have a virtual cup of tea.
Across these collaborations we produced content reaching millions of viewers across TikTok and Instagram.
The role drew on both my background in advertising and my own experience creating content. Last year I started experimenting with content myself, generating 170K likes and 1.5M views across TikTok.
To quote Miley Cyrus, it really was “the best of both worlds.”
A selection of the work we did together;
Grace Lee - Bose Headphones
Instagram - 4.2 million impressions
Giulia Hartz - Framer
Instagram - 62 K impressions
What the creators have to say;
RJ - Artlist
TikTok - 1.1 millions impressions
RJ - Artlist
TikTok - 8.5 million impressions
“Working with Cillian has been just a pleasure! We collaborated on developing the storytelling and narrative arc for my content and from day one, he understood my vision and supported me in bringing it to life rather than pushing his own ideas onto the work. Through our one-on-one strategy sessions, he helped me craft a content narrative that truly aligned with who I am and brainstorm opportunities that match my goals. He’s very precise and thoughtful with feedback, he always gave me something concrete and useful to work with! I’m genuinely grateful for both the work we’ve accomplished and the meaningful relationship we’ve built along the way.”
“Cillian Kenny is simply one of the most creative and determined people I have ever worked with. His creative mentoring at LOIS has always been extremely valuable to me, helping me organize and shape my ideas to get the very best out of them, delivering the highest quality for the client, quickly and efficiently.
Beyond his professional skills, discussing creative matters with Cillian has always made me feel supported and seen. I am truly grateful to have worked with someone who is not only highly talented, but also deeply human, something that is clearly reflected in the way he works.”